
“I think that’s something we’d like to help the brand unlock here, in the Tampa Bay area. They have their successful stable of performance cars and have made major headway with electric vehicles…but they’re also doing their best to target the younger, working, female professional, which I think is exciting,” Brett Morgan says. One-off the most exciting elements of the acquisition, to Brett Morgan, is Morgan Auto expanding into the Porsche brand. There are a lot of new challenges out there.” The real estate was sold for more than 42.8 million, according. “We hope we can bring new ideas to the Reeves platform, that’s how we create value,” Larry Morgan says. Wilde Automotive Group, one of Wisconsin’s largest auto dealers, has sold its dealerships to Oregon-based Lithia & Driveway. Over the years, Vivian has remained an active philanthropist within the Tampa Bay Area and the organization recently celebrated its 50 th anniversary.

Vivian stayed at the helm, following her husband’s passing in January of 2000. Reeves Import Motorcars was founded in 1971, when Vivian and her husband Allen Reeves purchased the Birdsong Volkswagen store. The Audi and Land Rover dealership names will remain unchanged. Maserati of Tampa and Porsche of Tampa will be renamed Maserati Tampa and Porsche Tampa respectively. Reeves BMW becomes BMW of Tampa Reeves Subaru becomes Subaru of North Tampa and Reeves Volkswagen will become Volkswagen of North Tampa. The names of the dealerships using the Reeves name will be changed, per a Reeves request. Kelly Rogers, general manager of Reeves, is remaining on in his same role and all current Reeves employees will remain, as part of the deal. “She replied, ‘If you have any interest in buying my business, you’re wasting your time.’ We kept in touch for all these years and today, it finally happened.” I called Vivian Reeves and I asked her to have lunch,” Larry Morgan says. that come from buying from a member of the Morgan Automotive Group. The deal was a long time in the making, according to Morgan Automotive Chairman Larry Morgan. LEXUS OF SARASOTA - 23 Photos & 78 Reviews - Yelp Car Dealerships near Sarasota. Morgan is now the third-largest private automotive dealer group in the country and will finish the year eclipsing well over $5 billion in revenue. All are located within the state of Florida. The three dealerships will be renamed to be the all-new Lexus of Sarasota, Honda of Sarasota, and Jaguar Land Rover Sarasota.


The acquisition brings Morgan Automotive to 21 Tampa Bay area locations and 53 rooftops overall, representing 30 brands. Aug The Morgan Automotive Group, one of the largest privately held automotive groups in the nation, is growing with their acquisition of the Wilde Automotive Group’s Sarasota dealerships. Wilde Lexus Sarasota is a company that operates as a dealer of Lexus. After 16 years in business here in Tampa we have the utmost respect for the tradition and reputation that Vivian and her family have built locally,” says Morgan. “We are thrilled to have the responsibility of taking the Reeves organization into the future. This adds significantly to Morgan’s roster of luxury dealerships which already included two BMW stores (Sarasota, Wesley Chapel), Lamborghini (Sarasota), Jaguar Land Rover (Ocala) and Mercedes-Benz (Gainesville). The acquisition includes all seven dealerships on the Reeves campus representing the BMW, Audi, Porsche, Land Rover, Maserati, Volkswagen, and Subaru brands. In a recent mailing to Reeves customers the Reeves family stated that “Morgan Auto Group was the clear choice to continue our legacy.” Wilde Lexus will be Morgan's first Lexus dealership, according to its website.The acquisition is the largest in Morgan Automotive’s history and doubles its footprint in the luxury market, according to Brett Morgan, CEO of Morgan Auto Group (pictured above).

The company has been a family business ever since. Wilde, who started his automotive career in Michigan in 1945, according to Herald-Tribune archives. The Wilde Automotive Family was founded by Harold L. Welcome Honda of Sarasota, Jaguar Land Rover Sarasota and Lexus of Sarasota to the Morgan Auto Group family!"Ī phone call to Wilde's management office was not returned, and Morgan did not respond to emails requesting an interview. "We have some 'Wilde' news! We’re proud to announce the Wilde Sarasota dealerships as our newest acquisitions," Morgan wrote on Facebook. In case you missed it: Looming legal battle could shape Sarasota skyline as developer sues Quay owners 17.īusiness People: New board chair, directors at Sarasota's Safe Children Coalition Morgan announced the purchase in a post on its Facebook page Aug. Wilde Honda of Sarasota was also acquired by Morgan Auto Group, a Tampa-based company with about 60 different retail locations throughout Florida.
